Welcome to Casella Consulting

At Casella Consulting, we partner with beauty and wellness leaders to drive growth and innovation. With expertise in business development, brand strategy, marketing, and partnerships, we provide senior-level guidance and actionable solutions tailored to your business goals. Acting as a trusted advisor and extension of your leadership team, we deliver impactful strategies that create lasting success.

Our Services

Whether you need project-based or ongoing support, Casella Consulting is poised to provide you with high-level business strategy and marketing services.

  • We take a holistic 360° approach to optimize your marketing efforts and identify growth opportunities across your business. From paid media and retail partnerships to broader advisory functions, we craft strategies that align with your overarching goals. Our expertise includes partnering with your marketing team or providing senior leadership to ensure seamless execution.

  • We work with retailers and like-minded brands to create innovative campaigns that enhance visibility and build lasting customer relationships. This includes negotiating agreements, managing collaborations, and aligning efforts for maximum impact.

  • We oversee and guide talent partnerships—from selecting influencers and celebrities to managing contracts and ensuring measurable ROI. For global communications, we identify and engage PR firms, aligning local and international efforts for cohesive messaging and results.

  • We provide varying levels of social media support, from strategic oversight to team leadership, ensuring your digital presence drives engagement and growth. Our creative direction services focus on maximizing your content ROI, and ensuring every asset aligns with your brand identity.

  • We help define and refine your mission, values, and overall brand identity. From messaging to visual storytelling, we ensure your brand resonates with your target audience and remains positioned for long-term success.

About

Julia Casella, the founder of Casella Consulting, is a business and brand consultant with over 14 years of experience building and shaping beauty and wellness brands. She has been at the forefront of leveraging social media for brand storytelling, bringing a deep understanding of modern communication dynamics and customer experience to her work.

Through her comprehensive consulting approach, she combines her brand marketing expertise with strategic business insight to help brands of all sizes thrive.

Whether crafting impactful marketing strategies or providing holistic guidance for long-term growth, she is dedicated to elevating her clients’ visions and driving meaningful results.

Julia holds a bachelor’s degree from NYU and an MBA from UCLA Anderson School of Management. She is fluent in Italian.

Clients, Advisory Roles, and Board Positions

Testimonials

  • Julia has been the best marketing leader we’ve worked with in over 10 years of the brand. As a CFO, I know the importance of having a marketing leader who not only understands creative strategy but also has a strong business background. Julia’s ability to align marketing initiatives with overall business goals has been instrumental in driving growth and success for our brand.

    Jeff Beaulieu, CFO of GoodSkin Clinics

  • Julia is hands-down the best marketing consultant I have worked with in my 20 years of experience in this industry. She has the industry knowledge, but also the intuition and instincts that very few have when it comes to creating a brand that resonates with its target audience. In one year, she has transformed the reputation of our brand by assembling a talented team that filled in the gaps that we had and by picking exactly the right partners we should be pairing with. (1/2)

    Julie Nguyen, Founder & CEO of Methodology

  • She is also excellent at managing agencies to ensure you are getting what you need out of them. Lastly, because Julia is so fun to work with, she has a rolodex of amazing talent she can pull from to assemble teams for you, which is invaluable because recruiting is one of the hardest parts of putting together a strong marketing team. (2/2)

    Julie Nguyen, Founder & CEO of Methodology

  • As a first-time business owner, the number of decisions and directions I have to take can feel overwhelming—especially when it comes to marketing. Julia and her team have been an absolute game-changer. They don’t waste time; it’s all about execution and a plan that works. Their hands-on support, strategic insight, and unwavering dedication have made all the difference in helping me navigate the complexities of building my business. Thanks to their professionalism and proven results, I feel confident in my path forward. I truly couldn’t have done it without them!

    Megan Lanoux, Founder of Meggo Sweets

  • Julia Casella is a powerhouse in influencer marketing. Over the past five years, she has helped us refine our gifting campaigns, ensuring real impact and measurable ROI. She’s not just strategic—she’s business-savvy, highly organized, and an exceptional communicator. Julia makes complex campaigns seamless, always aligning brand vision with the right voices. Simply put, she delivers. I’d trust her with any influencer campaign in a heartbeat.

    Emeline Stout, CEO & Founder of Elastique Athletics

Elevate Your Brand

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Inspire Connection

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Engage Your Audience

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Amplify Your Presence

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Elevate Your Brand · Inspire Connection · Engage Your Audience · Amplify Your Presence ·